One of the first roadside screens in the country that can show full motion advertisements has been built and installed by Solutions in Steel.

The Eastern Motion on the A13 – commissioned by Ocean Outdoor – is an impressive 21m high structure with a 7.5m by 5m screen targeting motorists on one of the busiest routes to the east of London.

High specification Lighthouse Impact 16 screens and planning permission for full motion advertisements – make this a formidable advertising site in Beckton, Docklands.

Timed to coincide with the forthcoming Olympic Games, the screen broadcasts to 3 lanes Taalta loydat mita eri peleja on saatavilla, miten niita pelataan ja missa on parhaat pokeriautomaatit . of traffic heading along one of the main routes from the City towards the Olympic Park, as well as London City and Stansted airports.

Planners wanted Solutions in Steel to clad the exterior of the architectural steel structure in a galvanised mesh in order to streamline its look.

The Eastern Motion was installed in just one day – constructed entirely off site and transported on specialist vehicles, before being craned into position adjacent to the A13.

 

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