A key location in Manchester has been transformed into a prime digital outdoor advertising site in under 5 weeks – in the latest project by Solutions In Steel

The stringent timescale was set by client, Ocean Outdoor, the screen needed to be constructed, installed and switched-on to coincide with the 2012 London Olympic Games – the launch advertiser casino online was sports brand Nike.

Standing an impressive 9.5m from ground level The Portland Tower is on the busy junction of Portland Street and Sackville Street in the heart of the vibrant China Town area of the city.

Similar in size design to previous project ‘Axis @ Hacienda’ (Installed June 2011), the Portland Tower boasts twin screens at 5.7m high by 3m wide – directed at both northbound and southbound traffic at the busy junction.

Finished in new type of cladding, that is both flat and flexible, a system of hidden fixings allows an almost jointless finish to the exterior of the architectural steel structure.

Impact 12 screens by Lighthouse Technologies were rushed through on a ‘special timed build’ service to enable SIS to complete the project within the short timescale.

 

 

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